Interested in book internet marketing? If you either have a book or you are planning to write one or have one written for you, you should be.
Because there is no doubt whatsoever that marketing your book online can drastically accelerate your success. The internet has literally put the world at your fingertips.
Gone are the days when the odds of having a successful book are heavily stacked against you. You no longer need to rely solely on a publishing company. In fact, you don’t even need one at all.
Why settle for tiny royalty payments when you can self-publish your book on the internet and keep a LION’s share of the profits?
You also don’t need to invest huge sums of money on offline advertising methods if you choose to self-publish. The internet makes getting started tremendously easy and cheap and that is no exaggeration as you will soon see.
So in this article you will discover 4 book internet marketing strategies you can use to successfully sell your book online. They are all tried and tested methods that do not require you to invest insane amounts of money before you see any profits.
You will also discover a few other pointers that I guarantee can significantly increase your online success. Guarantee.
So let’s get rolling, shall we?
1. The first book internet marketing strategy is selling on Amazon. You would have to be living under the proverbial rock if you haven’t yet heard of Amazon. J It is the largest retailer of books online by far.
Furthermore, it is organized into specific categories so that people with different interests can easily and quickly find what they are looking for.
A combination of these qualities means that Amazon receives a huge amount of targeted traffic that you can readily exploit in your book marketing.
What do I mean? Well, listing your book on Amazon will ensure that it gets seen by a targeted audience. People who are searching for the type of information your book has to offer will find it and may just buy it if it is appealing to them.
But this does not mean that all you have to do is post your book on Amazon and sit back and the profits will start rolling in. I’m sure that you’re not that naïve. I was!
You still need to learn how to take advantage of the traffic that is already on amazon. For example, you need to know what terms people are using in order to find books like yours and to include those terms in your listing.
That’s just the tip of the ice berg though. Fortunately, Ryan Deiss, one of the internet’s leading authorities on successfully selling on Amazon has created a course that will teach you EVERYTHING you need to do to start taking advantage of this incredible online platform.
Quite alright, the course is geared towards selling on Amazon Kindle. But that is a great place to start!
2. The second book internet marketing strategy that you can use to successfully market your book is to create a content rich website. This website should talk about topics related to the topic of your book. And importantly, people should be searching for these topics at the search engines. You can then market your book on the website.
So if your book is about fishing, what you need to do is research on topics pertaining to fishing that people are searching for online. When you have this information, write several articles on each of those topics and publish them on your content rich website.
Doing this will steadily cause more and more people to start visiting your website as it ranks higher and higher at the search engines. And that will inevitably translate into more and more sells of your book.
But you need to know how to do search engine optimization and how to build a website that is structured in a way that search engines understand and human beings love. That is vital.
So the good news is that you can easily learn how to do this with Solo Build It, the internet’s leading authority on how to build a content rich website by far. I use Solo Build It so I know this for a fact.
In my view, this is the most powerful strategy for your long term success so I highly recommend it.
3. The third book internet marketing strategy you can and should use is to build a list of warm and targeted prospects that you can market to over and over again. You have probably heard about list building from some marketer somewhere online. Everyone has something to say about this topic.
The reason for this is because list building works. Once you have a list of prospects that like you and respect you, marketing your products to them becomes easy. They know you have their best interests at heart.
But the KEY is to build a relationship with your list. It does you no good to have one million subscribers if they all think you are a spammer and hate the site of your name in their inbox.
So how do you build a relationship? The easiest way is by providing them with a valuable newsletter for free. Share some of your best tips free of charge. Reveal some of the resources you know your subscribers will find helpful.
Soon, selling your book will become an easy and enjoyable task because you would have demonstrated your expertise and won over the trust of your prospects.
If you already know how to create a lead capture page and how to build a list building system, then I recommend you get started with this strategy as soon as possible. There are few things that compare with having your own list. It is a valuable asset indeed.
If you don’t yet know how to create a list building system and cannot create an effective lead capture page, I recommend you check out Follow Up Selling Systems. It is the single most powerful course I have taken on creating a time rich business through list building.
It is also very affordable considering the nature of the information they provide and the amount of work they do for you. Just in case you are still wondering about whether or not this is a strategy worth spending time on, list building will enable to put your entire book marketing system on auto pilot through the use of autoresponders!
4. The fourth book internet marketing strategy you can use online is to market with short reports. This is a strategy made famous by Jimmy Brown and boy does it work.
The whole logic behind this strategy is that if you give your prospects a small taste of what they can expect in your book by providing them with a short report, more of them will end up buying. This is similar to having a content rich website.
But it is different in that with a short report you go looking for your prospects in order to offer them your short report where they are. For example, if you find a forum on the topic of your book, say dog training, you can offer the forum members a short report that provides 7 powerful insights on training a dog rapidly.
That report can then invite readers to buy your book if they want more valuable insights. Simple, elegant and effective!
Now, here are just a few more pointers on successful book internet marketing. Firstly, remember that the result of having a book that demonstrates genuine knowledge on a certain topic is HUGE credibility in your niche.
That credibility sets you up nicely for bigger opportunities. That is why it is a great idea to build an entire business around your book. Why waste all that credibility and trust?
So don’t just stop at publishing a book. Go on to create a bigger information product like a home study course that you can sell for hundreds of dollars. Create a paid membership site for passive residual income as well. That is using your credibility, derived from your initial book, to the utter most.
Secondly, find buyers who want to buy many books at one go. This may sound strange but there are many people and companies who are willing to buy one hundred or even one thousand books from you at one go. These may be educational companies, multi-level marketing companies, schools and so on and so forth.
If you find these people or companies, you can sell a truck load of books really quickly. That’s why it is important to write a very informative book and to choose your niche well.
Lastly, you can take your book internet marketing to a much higher level by selling licenses to people who can market your book exclusively to specific parts of the world. For example “John” can buy exclusive rights to sell your book in China.
This strategy usually comes much later after your book has proven that it is a successful seller. But it is worth knowing about your possibilities now. I hear Robert Kiyosaki has done very well with this strategy after selling the rights to Rich Dad Poor Dad for millions of dollars.
So there you go! You are now loaded with a number of book internet marketing strategies for massive success. Like all information, this article is useless if you do not put some of the methods into action. So start doing something right away. Learn how to sell on Amazon.
Write a short report for distribution. Eventually, start a content rich website and build your list in order to put your book marketing on autopilot.
You can do it. But just get started because “he who has will have more and he who has nothing, even the little that he has will be taken away from him!”
To Your Success
You can learn more about book internet marketing here.