Have you been wondering about how to find a niche of late? If you have, that's no surprise. It is usually one of the challenges most people face when trying to start an internet marketing business.
And it makes sense because you can’t get started until you know WHO you are going to be solving problems for!
Trying to start an internet marketing business without knowing how to find a niche is like playing Russian roulette and hoping that you come up lucky; but hope doesn’t translate into profits.
So it is imperative that one of the first things you learn when starting out online is precisely how to find a niche. But before we get into that...,
Exactly What is a “Niche”?
Well, a niche is simply a group of people who have specific problems that they want solutions to. So for example a niche could be a group of people who want to learn how to create a product.
Their problem is that they don’t know how to create a product they can sell profitably. They want a solution to that problem.
Most successful internet marketing businesses start by identifying a particular niche and then directing all of their advertising towards that niche. They also tailor every product they create to the specific needs of that niche.
In other words, before they create a product or build a website or write advertisements, or do anything else, they figure out exactly who they will be selling to and what those people want.
This makes it much easier to successfully market and sell the products that they eventually create.
So Where Do You Start?
Knowing how to find a niche is really quite simple. Start with what you are passionate about. Then determine if you can profitably provide solutions to people in any of the areas that you have passionate for.
The more passionate you are about your business, the more motivated you’ll be to make sure it is a success.
But passion alone is not enough. Being knowledgeable about your niche’s problems and the solutions they require is extremely important.
Because you will be able to tailor your marketing strategy to the specific wants, desires and frustrations of your niche. That will undoubtedly help you make more sales.
You will also know which products will effectively solve the various problems of your niche. And THAT is what will translate into substantial profits.
Furthermore, people are more likely to trust an expert. So by settling on an area that you know a lot about, you’ll be giving yourself an unfair advantage in terms of credibility right from the get go.
So How Exactly Do You Find a Niche?
That question can be answered with one word: research. It is pivotal to knowing how to find a niche. And fortunately, there are many ways to effectively do research. Here are 2 tried and tested ways.
The first way is by doing keyword research. It’s a very effective way to find a niche because it identifies a group of people who are searching for common information.
Remember, search engines are the way most people find what they’re looking for on the internet.
So using keyword research tools that can show you what terms people are using at the search engines is one of the best ways to find a niche.
They can show you how many people searched using a particular keyword or keyword phrase related to a niche you are interested in during a given month.
So for example, they can show you that in October 2013, 25 000 people searched using the keyword phrase “how to bake a cake”.
If baking cakes is something you are really passionate about, that could be a niche worth investigating further.
This is one of the the most surefire ways of how to find a niche. The Google keyword tool is free but WordTracker has a monthly fee.
However, WordTracker can allow you to do much more in depth niche research. Nonetheless, it’s better to start with the Google Keyword tool if you are very new to internet marketing as you will find it more simple and straight forward to use.
Another effective way of finding a niche if you already have a business is by sending your current customers and prospects a survey.
This can help you to find out if there is something they would like to see that you aren’t already offering. It’s a good way of learning exactly what the demand is for a particular product or service.
You could also set up a survey to collect information from people who are not yet on your list. You could ask 5 or more specific questions to determine if people have particular problems and would be willing to pay for solutions to them.
For example, if you are passionate about gardening, one of the questions you could ask is, “What are your 7 biggest frustrations when it comes to gardening?”
If you send traffic that is interested in gardening to your survey, you could get some very interesting answers that could give you more insight into what problems gardeners face on a day to day basis.
You could then use that information to target the gardening niche from a unique and profitable angle.
Fortunately, setting up a survey is really easy. All you need to do is go to Survey Monkeyor Ask Database. Both these websites have great survey software that is very easy to use.
Ask Database is my preferred choice because it enables you to collect far more comprehensive answers from the people who fill out the survey.
Sell To Your Niche
Ok, so now you know how to find a niche. Once you've determined exactly who you will sell products and services to, you then need to take the proper steps to market directly to them.
So firstly, you need to make sure you ascertain where they can be found. Once you have this information, you can then focus on placing your advertising where they are. So if they hang out on weight loss forums, that's where you should advertise.
Secondly you need to build your website so that it caters specifically to the needs of your niche. Let them know that you understand where they’re coming from and are catering to their needs.
You can do this by using headlines and sub headlines that your niche can relate to AND providing information that solves their specific problems.
Remember, in any kind of marketing, the customer is always king, and niche marketing is no different.
So in order to be a successful internet marketer, you need to be able to find the niche that is right for you. The niche that has problems you can solve while making a profit. You need to get this skill down once and for all.
Once you understand exactly how to find a niche and can zero in on your ideal audience, you’ll be well poised to create one profitable online business after the other.
Because profitable internet marketing isn’t just about what you sell. It’s also about WHO you sell to..
That’s the reality of things.
So I wish you all the best in your niche hunting!
To Your Success
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