What is the best internet marketing strategy? Well, that is a broad question so perhaps some specificty is required.
In this context, we are refering to the advertising methods that you use to get people to join your list or buy your product or service.
You see, advertising is at the heart of internet marketing. To an online marketer, it is the thing that makes the world go around. So it is a very natural thing if you have ever wondered what the best advertising method on the internet is.
Let us face it. Advertising is what gets customers to your website. Not your product. Not how nice you are. Not how knowledgeable you are or how alert and responsive your customer support team is.
None of that.
It all comes down to whether or not you are able to get customers to your website. After they arrive, then and only then do all these other things matter.
So seeing as that is the state of affairs, what is the best advertising method on the internet? In other words, what is the best internet marketing strategy?
Well, there are dozens and dozens of ways to advertise on the internet. Many of them are complete time wasters while others are tried and tested and produce marvelous results.
But here is the very best internet marketing strategy. Drumroll please.
It is to advertise to YOUR OWN list of prospects and customers. If you were expecting something more complex, I am not sorry to disappoint you.
Why? Because advertising to your own list with whom you have built a solid relationship is the most profitable method by far. They already know you, like you and trust you so they will be the most responsive to any offers that you make.
Think about it. Who would you rather buy from? Some Johnny come lately trying to flog you his latest product or someone who has been freely providing you with extremely valuable information for months or even years?
Unless, you fell on a rock and seriously injured your head :-), you would buy from the second person.
You know them and trust them because they have provided you with helpful information for a long time without charging you a dime for it.
That is why the smartest internet marketing strategy online is to build your own list of prospects that you can develop a relationship with and then market to over and over again. It is the absolute smartest thing you can do.
Unsurprisingly, Aweber, the internet’s leading authority on email marketing reported that for every $1 marketers spend on advertising to their subscribers, they make around $40. WOW!
But this begs the question, how do you build your own list in the first place?
This brings us to the second best internet marketing strategy. And it is to advertise to other people’s lists. But I do not just mean sending any sort of advertisement to their list. The type of advertisement you need here is an endorsed advertisement.
In other words, you need to find a way to get the owner of a list to say to their list that your products and services provide great value and are worth checking out. Why is this powerful?
It is powerful because that list owner has already built a relationship with his or her list. There is the magic word again. Relationship.
So the list owner’s subscribers will consider his or her recommendations seriously and a good amount of them will decide to learn more about your offer.
When you advertise to someone else’s list, a proven way to do things is to send people to your squeeze page also known as an email capture page. When they get there, make them a ridiculously valuable free offer that they can only get if they join your list by submitting their name and email.
That way, you will be able to build YOUR OWN list in order to start taking advantage of the best internet marketing strategy as soon as possible.
So if you are just starting out online and you are kind of wondering what you need to do first, this is it in a nutshell. Build your list and develop a quality relationship with them by helping them for free.
This will make it much easier for you to succeed online. You will be able to ask your list what they want and then provide it to them!
Can things get easier than that?
To Your Success
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