The recent emergence of several small business internet marketing success stories has not gone unnoticed. Everywhere you turn, a small business owner has just discovered how to successfully market their business on the net.
Maybe they have just learned how to use Google Adwords profitably. Or perhaps they have just figured out how to become the latest social media celebrity. The stories are endless. And for good reason too.
Small business internet marketing is the way of the future. The truth is that it will pay MASSIVE dividends to those who learn how to apply it successfully. It will give those using it an unfair advantage over business owners who choose to remain oblivious to its tremendous power.
So the burning question is what are YOU going to do?
Are you going to sit on the sidelines and watch the action unfold? Worse still, are you going to hide your head in the sand and wonder what hit you when you feel the full force of your smart competitors as they rush past you?
Or, are you going to decide to get in on the action right here right now? If you are, congratulations. This article will reveal 5 small business internet marketing tips that will help you make serious progress online if you consistently use them. And that’s the key. Consistency.
Am sure you can’t wait to get right into the thick of things so let’s get started.
1. Let Your Advertising Offer Something Free
As a small business owner, you are probably going to allocate some money to online advertising. If you do it the right way, it could be a very profitable venture for you. The problem is how do you advertise the right way?
Well, profitable advertising involves a lot of things. But here is one major key. Whenever you place an ad, make sure it does NOT try to sell anything. Rather, let that ad simply offer something for free. That could be a free report, a free video, a free cheat sheet, software, product sample or anything else that you know would be valuable to your prospective customers.
Doing this will multiply the effectiveness of your ads because more people will click them and decide to get you free offer. And once they submit their contact information in order to receive their freebie, you will be able to follow up with them until they are fully educated on the benefits of buying your product or service.
So offer something for free in your ads. That will get many people to give you their contact email and other relevant information. And then follow up with them in order to get them to learn why and how your product or service will benefit them.
If you choose to sell in your ads you will drastically reduce your results. Drastically. They will be met by rock solid resistance and that is obviously not what you want. So offer something valuable for free. If you do some simple research, you will discover that that is the strategy the most successful online businesses use. Do the same.
2. Test Your Headlines Rigorously
The second small business internet marketing tip is to test your headlines rigorously. Why should you do that? Glad you asked.
It is a proven fact that the headline you use can make or break your ads, your book, your article, video or any other content you want your prospects to consume. In fact, just changing your headline can increase the number of people who decide to read your ad or content by over 400%.
That’s a proven statistic. So imagine how much better you will be able to do if you simply take the time to figure out what headline will attract the hugest number of people who are interested in what you have to offer.
By the way, “headline” in this context includes book titles as well. One book title will attract more buyers than another.
So how do you test your headlines? Here are 2 effective ways.
Firstly, you can run a test campaign using Google Adwords. This will be especially useful if you are planning to run a full scale paid advertising campaign or sell a book or product. Within $200 you will get a pretty good idea which of the 6 or so ad headlines you have tested gets a great response from your market. Run with the winners.
Secondly, join an article distribution service like Distribute Your Articles and write 5 or so articles all on the same topic. But the articles should be distinctly different from each other. Different content and different headlines.
The point however is that you want to see which headline will attract the largest majority of readers. This is because Distribute Your Articles will advertise your headlines for prospects to see and one or two of those headlines will attract more readers. You will be able to see this information on your article dashboard in the members’ area.
The headlines that attract more readers are the ones to use in your blog posts, on your free reports, guides etc. This one is a strategy I quietly use. Not too many people use it. So shhh. :)
Another method of testing includes making YouTube videos and seeing which titles attract more viewers. I know I said I would give you two methods but I couldn't help but include this one!
So we’ve looked at testing using 6 or so Google ads and 5 or so articles with Distribute Your Articles. But you know what, rigorous testing takes a lot more effort. If you want to come up with ads that will run successfully for a long time and titles that you can use to make serious sales, you will need to run tests over long periods of time. You may also need to spend a bit more money than the aforementioned $200 over the course of running those tests.
But it is worth the effort and price considering the proven fact that a great headline could increase your success by 400% or more. Besides, your test ads will probably make you some money along the way as well.
3. Automate Your Marketing
The third small business internet marketing tip I would like to share with you is automation. Automation is the unique advantage that internet marketing offers. You can’t do it offline to the high degree that you can do it online. So utilize it to the full. It will increase your productivity and profits immensely if you do it right.
So how can you automate your online business? The first thing you need is an autoresponder. An autoresponder will help you automatically send emails, reply to emails, deliver products, send surveys and a whole lot more.
You will be able to create automated replies to customer enquiries to let them know that someone will attend to them shortly. You will be able to market your business using a sequence of marketing emails that are set to automatically be sent at predetermined intervals.
You will also be able to do market research on autopilot by setting your autoresponder to automatically send a questionnaire when customers buy your products. Imagine how much time you would have to spend doing all this on your own. Can you see how an autoresponder can severely free up your time? You could even send your customers and prospects a full fledge newsletter on autopilot for a whole year!
So do yourself a BIG favor and get an autoresponder as soon as you can. It will really help you start enjoying real business automation. Aweber is the industry leader. I heartily recommend it.
Another way of automating your small business is to run pay per click campaigns with Google Adwords or Facebook. Once you have profitable ads running, you can keep running them as long as they keep making you a profit, especially Google ads.
They will run automatically until the money you allocated to your campaigns finishes. That’s automatic marketing at its best and it is a genuine time saver once your ads become profitable.
4. Sell Products at a Variety of Price Points
The fourth small business internet marketing tip is to sell products at a variety of price points. Different price points have different purposes. If all your products are within the same price range, you will probably miss out on the advantages and benefits that other price points can bring you.
For example, if you want to quickly gain market share, selling your products at a low price will be a good strategy. Many people will make impulse purchases when your products are priced really low. I’m talking about prices below 20 bucks here. They will help you get many customers quickly assuming your marketing is good.
But you will probably not make huge profits this way. Not in most markets. Unless you are a huge volume online seller of some sort. It’s highly unlikely though.
In order to enjoy better profits, you will need to sell some higher priced products, preferably above $100. This will enable you to do some decent advertising and still enjoy a profit at the end of the day. You can’t really spend that much on ads if your only product costs 20 bucks.
If you really want to make serious profits, sell or promote products that pay over $1000 per sale. That’s where the profits have a big impact on your online business. You will remain profitable for longer periods of time and you will have a lot of excess cash to invest in effective advertising.
And the good news is that it is not much harder to sell or promote a $1000 product than it is a $100 product.
The wonderful thing about selling products at various price points is that you will be able to acquire many customers and then gradually sell them more expensive products. Considering the fact that you won’t have to spend any more advertising money to get the customers who bought your $20 product to buy your $1000 product, your profits could be massive.
And remember, it is much much easier to sell to an existing customer than it is to sell to a new customer. If you don’t have your own products, promote affiliate products or license rights to other people’s products.
5. Laser Beam Focus
Lastly, be focused. That’s the key to making significant progress online. The absence of focus is the number one reason most people do not succeed. Small business internet marketing becomes much easier when you just focus on the task at hand and stick with it consistently.
Day after day, week after week, month after month. There is no substitute for prolonged consistent focus on applying proven strategies and tactics to your small business. That’s the rub.
So those are 5 small business internet marketing tips that will help you successfully market your business online. Make no mistake, these tips can change your business for the better if you use them. So make it a must to figure out how to best apply them to your particular situation. If you do, you may just become one of the next online success stories!
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