An internet marketing guide is something we all need when starting out online. If you are new to the field of internet marketing, it can help you navigate your way to the shores of consistent success.
No one can credibly deny the fact that online marketing is one of the most lucrative endeavors you can undertake. In my opinion, it is the easiest and best way to start a profitable business from scratch nowadays.
But then, there is the flip side of the coin.
You have probably heard of the countless stories of people who have tried to make money online and have failed bitterly. They have spent all their hard earned money and are now financially dry without anything to show for it!
You only need to visit forums like the Warrior forum (the best internet marketing forum) to see such stories being poured out.
Stories of people trying several strategies online without any worthwhile results at the end of the day.
Anyhow, the point is, all these stories serve to justify the need for you to rely on some sort of internet marketing guide to steer you clear of hidden dangers and bring you safely to your desired destination; Online success.
So in this guide, I will spill the beans on internet marketing for you. It is organized into easy to follow sections in order to help you get the most out of it.
Are you ready?
What not to do
One of the biggest reasons why people fail online is this: Not focusing on one strategy until successful. I was on the Warrior forum some time ago when I read something profound. This lady said, the key to online success is to focus. Then she included the following:
F – Follow
O – One
C – Course
U – Until
S – Successful
That’s profound. And although it was written in the context of the need to stop jumping from one course to another until you succeed with one, it still goes to the heart of a critical issue.
And that’s to focus on ANY one thing until you succeed with it. So when getting started, it is vital to focus on one traffic getting strategy, one business model, one system, one course etc., until you succeed with it.
It’s the shiny object syndrome that delivers the often fatal blow that lands so many dreams into the internet marketing grave yard.
If you get anything from this internet marketing guide it is this. STOP buying every $37 software or eBook or course that promises to essentially make you rich in short order. That is the shiny object syndrome and it is destructive. You can’t succeed until you loose yourself from its grip.
So that’s what NOT to do. Let’s move on.
What to do
By logical inference, it necessarily follows that what you need to do is stay with one thing until successful. But that point has been covered sufficiently above.
So what else do you have to do to succeed at internet marketing?
Here are 3 things.
Focus On Getting the Fundamentals Right
There are certain things that you need to have in place in order to build your online business on a solid foundation. Without these things in place, your business will be like a house of straw on a sandy beach near a frequently volatile ocean!
So what are these things you may ask?
They give you a platform from which to market your products and services. They give you a platform from which you can share your messages with the world and develop relationships that eventually translate into profits.
If you don’t want a website or blog in the traditional sense, then you at least must have a squeeze page. This is a mini website that you create solely to capture email addresses.
And that brings us to the next fundamental.
Your online business has to have an email marketing component. In other words, you need to have a list of your own subscribers who you can market to over and over again. This gives your business stability.
And if you get to know your list well and are sensitive to their needs and wants, it will become true for you that “the money is in the list”. In other words your list will become a real asset.
So you need to get these fundamentals right from day one.
Focus On Proven Money Making Methods
If you have been in the internet marketing niche for even half a nanosecond, then it’s obvious that you have already been met by a rushing force of several online business methods all competing for your attention.
So which method will you settle on using?
Is it the latest method of getting unsuspecting browsers to click on some software which then installs some program on their PC’s so that they are reminded to buy an application that they don’t need until they either buy, die or smash their PC’s out of sheer frustration!?
Such methods don’t work. If anything, they are proven failures.
The methods that work are the tried and tested good old methods like
· Creating your own product and selling it
· Selling licenses to your products so that others can sell them
· Selling your own services
· Coaching others so that they can achieve their goals quickly
· Offering consulting
These are proven models that work in the real world. Of course this list is not exhaustive. But it provides a solid list of options to start with. You can build a legitimate, value providing business based on these models.
And ultimately, that’s what will make you successful online.
Focus On Proven Traffic Generation Strategies
Last but definitely not least, you need to focus on proven traffic generation strategies. This is the one topic with more written about it than any other online marketing topic.
The obvious reason for that is that without traffic, your online business is dead. Traffic truly is the life blood of ANY online business.
Unfortunately for the budding internet marketer, someone invents a new traffic generation strategy like every day. So you find yourself trying out all the latest, seemingly most exciting strategies. The ones that are unproven. The ones that are only making those selling courses on how to use them rich!
Yet, the more effective approach is to start with what has proven to work for years, and then keep a watchful eye on the latest methods to see how they perform over time before using them.
That’s smarter, don’t you think?
Ok, so what are the proven traffic generation strategies? Here’s my list:
· Pay Per Click advertising like Google Adwords or Facebook ads
· Media Buying (buying online ad space at a fixed price for a specific duration of time)
· Joint ventures, especially the ones where your partner endorses you and your product/service
· Article marketing (placing articles on targeted high traffic websites, blogs and newsletters)
· Social Media (engaging with your audience productively not wasting time)
· SEO done correctly. Surprisingly, your focus here should be on people first then search engines.
· Starting your own affiliate program where several affiliate promote your stuff!
These methods work. Period.
They are a good place to start if you want to make serious progress online.
So there you have it!
An internet marketing guide that you can use to successfully navigate an online minefield full of a diverse range of hidden dangers that can wipe you out in an instant.
Using the information in this guide will significantly help you shorten your learning curve. If you remember one thing, it’s this: Stick to one thing until you are successful with it. And make sure that the thing you stick to is a proven thing like what you have discovered above!
To Your Success
You can also check out my official internet marketing guide to online basics.[Home] › [ Internet Marketing Resource] › [Internet Marketing Guide]